Viva MCM! Viva Berlin!

Viva MCM! Viva Berlin!

In honour of its Bavarian heritage, MCM held a series of events in Berlin, Germany’s contemporary hub where culture & creativity converge. A celebration of its indelible bond with the boundlessly dynamic city, Viva Berlin! welcomed global tastemakers to the German capital to discover its rich history, vibrant artistic community and the pioneering art and design that has informed MCM since its inception in 1976.

Over two days, journalists, influencers and opinion-leaders toasted the indelible tie between Berlin’s legacy of inventiveness and MCM’s own, taking in the city’s key creative landmarks, such as the Bauhaus Archiv and Boros Bunker, as well as an exclusive party and a sneak preview of the forthcoming KS x MCM collaboration.

Image Credit: KÖNIG SOUVENIR x MCM Preview


Launch Party at The Store at Soho House Berlin

On the first night, MCM raised a glass to Berlin’s legendary nightlife, celebrating music, travel and groundbreaking craft. Hosted at The Store at Soho House Berlin, the world's ultimate rendezvous for creative vanguards, global influencers explored an immersive installation showcasing an edited assortment of limited edition backpacks.

Guests moved to electrifying sets from South Korean DJ Peggy Gou, Austrian artist Egon Elliut and Berlin techno trio FJAAK, nodding to the city's groundbreaking commitment to boundary-pushing sound.

The exclusive event was the place to see-and-be-seen – Discover the highlights and our favourite MCM styles:

Fashion Editor Ben Schofield, Singer Sunmi Lee & GQ Editor Luke Day

Fashion Influencers Marvin Dvorak, Tanja Trutschnig & Lisa HahnbÅck

Creative Directors, Alexx & Anton, Presenter & Actress Palina Rojinski

Stylist & Fashion Editor, Marc Goehring

Actors Jasmin Gehradt & Emilio Sakraya

Producer, Actor & Model Tianyo Mayao

DJ Egon Elliut

Peggy Gou with the DJ Edition Case, a newly designed custom USB pouch loaded with a 20 min travel-inspired mix exclusively produced for MCM by FJAAK.

Look out for this limited-edition case made for travellers and lovers of music


Reception at the König Gallery

Art, architecture and design collided at an intimate dinner at the König Gallery, housed within one of Berlin’s most notable Brutalist buildings and home to the work of more than 30 emerging and established artists.

Guests were immersed into Berlin’s highly influential art scene starting with a travel-inspired installation by the Gallery, featuring our iconic Cognac Visetos Collection.

German painter Norbert Brisky hosted a private tour of the gallery, presenting highlight pieces across interdisciplinary, concept-oriented and space-based media featuring video, sound, painting, printmaking and photography. 

The exclusive receiption was celebrated by fashion connoisseurs & creative enthusiasts alike. Meet them here:

Painter Norbert Bisky and Christiane Arp, founding member and the president of the Fashion Council Germany

KÖNIG SOUVENIR founders David Mallon & Karin Oender with abstract artist Anelsm Reyle

Actor Daniel Bruehl with Wife Felicitas Rombold

Designer Michael Michalsky

Model Kozue Akimoto

Singer Sunmi, GQ Editor Luke Day & JiYoung


As a highlight, guests were presented with an exclusive preview of the forthcoming KS x MCM collaboration – a set of limited-edition pieces curated by KÖNIG SOUVENIR, a label renowned for its unique objects of art, developed in collaboration with the gallery and its artists.

Launching at Art Basel Miami in December 2017, the partnership presents an innovative design language where culture, art, travel & craft converge.

The latest events celebrate the vibrancy of Berlin where fashion, art and entertainment meld and the underground meets the mainstream. Learn more about Viva MCM! Viva Berlin here:




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