Style

ZOEASIS GETAWAY

ZOEASIS GETAWAY

Last year, MCM partied like an #MCMRockstar, celebrating America’s pre-eminent live music event with the festival style- set. This season, MCM kicked off Coachella with Rachel Zoe at ZOEASIS, commemorating the music-filled weekend with the heritage-inspired Laurel Lock series. From punk-inspired designs to neoclassic adornments, MCM celebrated the fashion-fête in style.

THE VENUE

The celebrity-studded ZOEASIS party featured MCM’s upcoming collection on display throughout the venue, along with a Nail Bar where guests could add a burst of beauty to the eclectic looks spread throughout the sun-drenched getaway.

 

THE GUESTS

The exclusive event was the place to see-and-be-seen – discover who was #MCMSpotted and their Laurel Lock looks:

RACHEL ZOE

Fashion maven Rachel Zoe added structure to her billowing bohemian silhouette with the Patricia Crossbody.

 

JAMIE CHUNG

Actress, blogger & TV personality Jamie Chung stayed chic in the heat with a lightweight thigh-skimming dress in whisper weight fabrics and the architectural Patricia Crossbody.

 

KATE BOSWORTH

Actress & model Kate Bosworth added a dose of fluid tailoring to her spring-infused style and balanced the monochrome look with a patterned Patricia Rombi Crossbody.

 

CHANEL IMAN

Model Chanel Iman flaunted an effortless, eclectic & endlessly versatile festival style by mixing pattern and material.

 

THE COLLECTION

Designed for those with a taste for understated decadence, the Laurel Lock series is the ultimate hybrid of contemporary luxury. A throwback to tradition, the exclusive range celebrates vintage hard-luggage closures of classic valises, presenting a laurel-inspired clasp enabling each piece to unsnap like a hard-shell suitcase. With a sculptural silhouette and a bold design, the exclusive presentation at Coachella highlighted the collection's rebellious yet glamorous aesthetic.

The characteristic lock design is a motif inspired by the Greek symbol for victory, symbolising the German standards of workmanship and quality which have withstood generations of travel and craftsmanship innovation.

The celebrated design is featured across the Berlin, Patricia and Mitte Collections. During Coachella, MCM highlighted the Patricia Crossbody range featuring the Rombi design motif and an edited assortment of Visetos colourways.

Celebrating rockstar credibility, the Laurel Lock series is the summer essential for contemporary looks with an ultramodern appeal. Compact, edgy and eternally cool, the collection can be carried day-to-evening from Coachella to Glastonbury and beyond.

Discover the full collection here:

 

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