For Spring / Summer 2018, MCM captures the youth, energy, movement and boundless creativity through a bold celebration of life. MCM celebrates the champions of global youth culture - their vigour, dynamism & ambition.
Shot by British photographer Tom Johnson and styled by New Yorker Jay Massacret, the latest campaign presents the MCM icons: the latest generation of cultural vanguards whose creative pursuits are defined by their drive to transcend boundaries & define a movement beyond borders.
The next wave of global talent represent our multifaceted millennials who - in the spirit of MCM’s tradition of originality & innovation – craft their own journeys according to their modes of artistic expression.
Effortlessly channelling the collection’s sporting mood, our icons stand strong and triumphantly, in a bold and fresh showcase of the latest seasonal styles. Discover them here:
CORDELL BROADUS – THE COGNAC VISETOS WEEKENDER
Cordell Broadus, American sportsman and fashion creative, opts for the Traveler Weekender in Visetos, a style with versatility to match his own.
JASMINE SANDERS – THE TRISHA CROSSBODY
Sophisticated and sensual, German-born model Jasmine Sanders champions the Trisha - the new softer, sexier take on our signature Patricia shoulder silhouette.
KAI HILLEBRAND – THE GUNTA M COLLECTION
German model and skater Kai Hillebrand opts for the Bauhaus-inspired Gunta M Collection, accessorising his minimalist look with pattern & texture.
CHARLOTTE FREE – THE VICTORY FLORAL BOSTON
American musician Charlotte Free sports our classic Visetos Rider Jacket, pairing it with the Victory Florals Boston bag.
Standing alone, MCM's youth depict fearlessness & independence — standing as a team, they pay homage to unity & victory. This is a collection inspired by life -- and for living it.
Photographer: Tom Johnson
Creative Direction: Jen Brill Studio
Stylist: Jay Massacret
Set Design: Julia Wagner
Models: Charlotte Free; Cordell Broadus; Jasmine Sanders; Kai Hillebrand
DP: Julian Kapadia/John Schmidt
Makeup: Emi Kaneko
Hair: Tina Outen
Manicurist: Alicia Torello
Casting: Greg Krelenstein @ Starworks
Production: Reid Productions
Post Production Services: Eight Weight
Post Production Services for Video: Jeremy Maneval at Consulate NYC