MCM x WIZPACK DEBUT @The GRAMMY's
Fashion and music have enjoyed a collaborative relationship for decades. From the birth of disco music in Munich, to the emergence of hip-hop in the streets of New York, MCM has been immersed in the cultural zeitgeist since 1976.
Decades before Louis Vuitton sued (then collaborated with) Supreme and Gucci met Dapper Dan, MCM was synonymous with New York street style and youth culture. MCM’s collaboration with Wizpak for the Grammy’s this year is a continuation of this legacy.
MCM’s iconic Stark Backpack is revolutionised with Wizpak’s exquisite sound system. Inject music into your life like never before with the 40W 2.1 stereo speaker system and 3D surround-sound technology custom built into the backpack. Equipped with a wireless Bluetooth connection and 14 hours of battery power for your mobile device, the MCM x Wizpak Backpack is the optimal hands-free party device for a global nomad lifestyle.
Celebrating the 60th anniversary of the Grammy's, and in anticipation of the 50th anniversary of hip-hop coming up in August this year, the MCM x Wizpak launched last week in New York City - the home of hip hop.
At the Grammy’s, how you sound is just as important as your style. A-listers, notable artists, nominees & presenters flaunted the wearable music smart-bag - check them out here:
MILEY CYRUS, SINGER & ACTRESS
JAMIE FOXX, ACTOR & SINGER
Discover the Stark, the inspiration behind the MCM x WizPack design.
Stay tuned for an exclusive invitation to order the MCM x Wizpak, and more to come this year.